Since 1997, there has been a college football bowl game in Boise Idaho at Boise State University’s Bronco Stadium. It has turned into a neat local event, even when the Broncos aren’t playing in it.
Over the years, the bowl’s name has changed, as different title sponsors have ponied up the cash to be involved. Early on, it was just the Humanitarian Bowl (connected to the World Sports Humanitarian Hall of Fame, also here in Boise). Then, both Crucial.com and MPC Computers took shots at titleship.
MPC Computers decided to drop out after last year, so the bowl game has been searching for a new title sponsor.
Well, today it was announced who stepped up. And it is as bad as it could possibly be.